Mahindra Sponsorships
Joburg Super Kings
The partnership formed in early 2024 between Mahindra South Africa and the Joburg Super Kings has grown into a standout presence in SA20 cricket. As principal sponsor and official vehicle partner, Mahindra supports the team through seasons filled with energy, passion, and community spirit.
Reflecting more than two decades in South Africa, Mahindra's journey mirrors the strength and determination seen on the field. From packed stadiums to roaring crowds, the brand continues driving its vision of making cricket more inclusive and exciting for all.
Rhino Conservation With SORAI
Mahindra South Africa is proud to join Kevin Pietersen's SORAI initiative in the mission to protect endangered rhinos. As the official South African automotive partner, Mahindra provides specialised vehicles and practical support for anti-poaching and wildlife rescue operations.
From major reserves to sanctuaries like Care for Wild, Mahindra vehicles help teams patrol, respond and safeguard these iconic animals. Marking more than twenty years in South Africa, this partnership extends Mahindra's commitment to sustainability and conservation, rising to defend the wildlife heritage of the continent.
Together with SORAI, we Rise for nature – uniting innovation, courage and compassion in the fight to protect Africa's iconic rhinos.
Lions Cricket
Mahindra South Africa is now the Official Vehicle Partner of Lions Cricket, one of the nation's most successful cricket franchises. Announced at the DP World Wanderers Stadium in November 2024, this two year partnership brings together shared values of performance, community involvement and national pride.
This collaboration supports grassroots cricket, youth programmes and positive social impact projects. The Lions fleet will benefit from Mahindra's support, enhancing performance on and off the pitch, while fans enjoy stronger matchday engagements and nationwide activations.
With a shared passion for excellence, Mahindra and Lions Cricket are joining forces not only on the field but in meaningful outreach – supporting grassroots cricket, youth development, and charitable causes across the country.
From the latest XUV range to the rugged Pik Up, Mahindra's vehicles will support the Lions both on and off the pitch, enhancing matchday experiences and nationwide activations. Together, we drive forward – fuelled by purpose, inspired by sport, and united in our vision to Rise through excellence, community and the spirit of cricket.
